English news Wine and sports: who really benefits? After the VinePair investigation on wine and sports sponsorships we ask ourselves: which brands really need this partnership and what image of wine is it building? By Veronica Zin 21 Luglio 2026
English news Paolo Porfidio: “The glass is not a fallback, but a lever to rotate the wine list and better tell the story of wine” At the Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan, consumption shifts from the bottle to the glass, price weighs heavily again even in luxury hospitality and the sommelier must increasingly become a selector, a storyteller and a guarantor of value. By Stefano Montibeller 21 Luglio 2026
English news Wine cannot be the scapegoat for all restaurant problems From Verdicchio di Staffolo to the American market: Riccardo Baldi explains how he changed vineyard, cellar and communication and what is needed today to bring young people closer to wine without boring them. By Veronica Zin 21 Luglio 2026
English news The human “terroir” by Cielo e Terra: B Corp culture and innovation HR Specialist Francesca Valdegamberi outlines an HR strategy capable of blending B Corp values, institutional memory, and transparency into an ecosystem where stability becomes fertile ground for continuous innovation. By Emanuele Fiorio 21 Luglio 2026
English news FMCG, 3 scenarios for 2026: building pricing, assortment and promotional policies After two years of rapid growth, fast moving consumer goods enter a slowdown phase. Circana's analysis outlines 3 forecast scenarios: volume safeguard, margin defense, critical inflation. By Emanuele Fiorio 21 Luglio 2026
English news Three emblematic wines to answer today’s consumer: Manifesto, Essential, Threshold Federico Giotto at Envisioning 2035: changing terroir, winemakers still standing still, dealcoholized wines to rethink. And a portfolio of three distinctive wines to embrace contemporaneity. By Emanuele Fiorio 21 Luglio 2026
English news A museum to tell the story of Vulture: Cantine del Notaio’s new project The museum itinerary offers visitors an in-depth understanding of the identity of the Vulture area, transforming the winery visit into a journey through the history, landscape and wine culture of the region. By Claudia Meo 21 Luglio 2026
English news Pasqua’s PASQUA+SMITH Pinot Noir Veneto IGT We tasted for you PASQUA+SMITH Pinot Noir Veneto IGT by Pasqua. By Redazione Wine Meridian 21 Luglio 2026
English news GagiaBlu’s Ciliegiolo DOC Maremma Toscana We tasted for you Ciliegiolo DOC Maremma Toscana by GagiaBlu. By Redazione Wine Meridian 20 Luglio 2026
English news No vineyards, only storytelling: the Grande Cave de Vougeot model In the Côte de Nuits, La Grande Cave owns not a single hectare of vines, yet it is one of the most visited cellars in the region. The secret lies in a hospitality model that begins with the story of a vanished castle. By Lavinia Furlani 16 Luglio 2026
English news Patriarche: the maison that first opened its doors to tourists in the 1950s Inside the Beaune maison that in the 1950s was the first to open its doors to visitors when no one else in Burgundy was doing so. By Lavinia Furlani 16 Luglio 2026
English news Eight floors for a glass Port of Leith: a vertical distillery shows how to turn a space constraint into a brand identity. By Lavinia Furlani 16 Luglio 2026
English news How Johnnie Walker turned its visitor experience into sensory theatre One of the most imitated brand experiences in the beverage world. By Lavinia Furlani 16 Luglio 2026
English news Macallan: the distillery that won’t let you in How to turn the visit into a luxury good. By Lavinia Furlani 16 Luglio 2026
English news Wine tourism acceleration: 13.4% CAGR (compound annual growth rate) between 2026 and 2033 According to the latest projections, wine tourism will reach $138 billion by 2033. Europe maintains its leadership while Asia Pacific races ahead at record pace. Uncertainties remain, however, tied to regulations, climate and geopolitical instability. By Emanuele Fiorio 16 Luglio 2026
English news The secret of whisky lies in the barrels At Speyside Cooperage, twenty six coopers rebuild one hundred thousand barrels a year by hand. And they explain why whisky's true identity is born in the wood. By Lavinia Furlani 16 Luglio 2026
English news Everyone wants to do marketing In the winery, communication is the department everyone feels they can do. But as long as communication is judged on "likes" and not on results, those who do it professionally will keep defending their work instead of doing it. By Lavinia Furlani 15 Luglio 2026
English news Hambledon, the winery that invented English wine In 1952 a retired general planted the first modern vines in England. Today British traditional method sparkling wine competes with Champagne, and thousands of tourists arrive every year among the hills of Hampshire to discover it. By Lavinia Furlani 15 Luglio 2026
