English news Vinitaly 2026: between a struggling market and a desire for renaissance The 58th edition of Vinitaly opens in a difficult context: uncertain consumption, rising costs, and increasingly tired markets. But Verona remains the great square where Italian wine continues to measure itself. By Fabio Piccoli 10 Aprile 2026
English news Communicating wine: saying the right things is not enough The challenge lies in making differences understandable rather than choosing between quality and communication. By Fabio Piccoli 10 Aprile 2026
English news Wine tourism and direct sales: small strategies to convert visitors into customers What wineries do to prepare guests for purchase, from the initial welcome to the tasting moment. By Lavinia Furlani 10 Aprile 2026
English news Baglio Diar’s FANTASIA IGP Zibibbo 2025 We tasted for you FANTASIA IGP Zibibbo 2025 by Baglio Diar. By Redazione Wine Meridian 4 Aprile 2026
English news Gino Paoli, love songs and wine Amidst passions, fragility, and memory, Gino Paoli’s legacy becomes a key to understanding why some wines, like certain songs, manage to withstand the test of time. By Fabio Piccoli 31 Marzo 2026
English news The real limit of wine tourism is human resources Italian wine tourism has a structural problem that everyone sees and few truly address: there's no shortage of bottles — what's missing is the human talent to tell their story. By Lavinia Furlani 31 Marzo 2026
English news Prowein 2026: less glitz, more truth The fair changes its skin and rewards companies that stop complaining and start making strategy. By Fabio Piccoli 23 Marzo 2026
English news 1908 Signature Collection Bianco di Gio’s 1908 bianco di Gio 2025 We tasted for you 1908 Bianco di Gio 2025 by 1908 Signature Collection Bianco di Gio. By Redazione Wine Meridian 20 Marzo 2026
English news ProWein 2026: everyone is talking about wine tourism, but few really know how to develop it From ProWein comes a widespread awareness among wineries: hospitality is a strategic asset. But without a clear method, there is a risk of chasing visitor numbers, experiences, and sales without a real direction. By Lavinia Furlani 17 Marzo 2026
English news Vinitaly Tourism: wine tourism finally takes centre stage For the first time, Vinitaly dedicates all four days to a structured project on wine tourism. A choice we welcome with enthusiasm and to which we will contribute on the front lines as Wine Meridian and Wine Tourism Hub. By Lavinia Furlani 17 Marzo 2026
English news Prowein 2026: scaling down without losing meaning or value The first day of the German trade fair demonstrates that downsizing does not mean losing value, but adapting to the new dynamics of the market. By Fabio Piccoli 17 Marzo 2026
English news Crisis or transformation? What the US market teaches us Among uprooting, restructuring and new strategies, America is redrawing the sector. What are we doing? By Fabio Piccoli 17 Marzo 2026
English news Nicolas Joly: against a perfect wine, for an identity-driven and living wine A dialogue with the pioneer of European biodynamics on safeguarding creative force and the uniqueness of terroir. By Claudia Meo 17 Marzo 2026
English news Dacastello’s Alta Langa D.O.C.G. Brut Millesimato We tasted for you Alta Langa D.O.C.G. Brut Millesimato by Dacastello. By Redazione Wine Meridian 14 Marzo 2026
English news Communication in the wine market: moving beyond the prehistory of branding In a shrinking market, brand recognition is no longer a luxury but a fundamental condition for commercial survival. By Fabio Piccoli 6 Marzo 2026
English news Tenuta Sant’Antonio, 2025 vintage: the courage to defend qualitative integrity Armando Castagnedi shares his story with a rare and commendable sincerity, ranging from the management of a 2025 harvest that was excellent for whites but imposed sacrifices on Amarone, to an ambitious mission: guaranteeing international relevance for vintage Valpolicella. By Emanuele Fiorio 2 Marzo 2026
English news Influencers and wine: the art of not influencing consumption A study claims that a glass shown in an Instagram or TikTok story increases the desire to drink. But real-world data tells a different story: young people are drinking less wine than ever. By Fabio Piccoli 2 Marzo 2026
English news Promoting your winery abroad as a tourist destination: you can’t do it alone The risk of investing in B2B promotion without the support of a solid regional tourism network that reassures tour operators. By Lavinia Furlani 2 Marzo 2026
